Welcome to my Behance portfolio showcasing the incredible results of our recent 3-day design intensive at QUT! This collaborative project brought together students from diverse disciplines to make a lasting impact on non-profit organizations in our SEQ community. Our mission was clear: to enhance Shop for Her's brand, shine a light on their important work, and increase support for Suited to Success. I'm thrilled to introduce you to 'Teatime on Thursday at Shop for Her,' a monthly event that bridges the gap between consumers and this impactful cause. Explore the sections below to discover how we connected consumers to the cause, built a vibrant community, and raised awareness.
PROJECT MAIN VALUES
Connect Consumer to the Cause: Inviting people for tea and coffee to share their impact stories and educate them about how they're improving lives. Providing an invitation to Thursday teatime and sharing success stories of those helped by Suited to Success.
Building Community: Partnering with local businesses, engaging residents and workers, and creating a hub for parents. Establishing a customer database for ongoing engagement.
Awareness: Highlighting that it's more than a liquidation store with informative cards. Distributing these cards in surrounding businesses and giving them to customers after purchases. Setting monthly donation goals and encouraging extra contributions. Incorporating social media and informative TV displays in-store.
HOW IT WORKS
Customers receive special invitations and marketing flyers. A QR code leads to the event's webpage, and Thursday tea events foster community connections. Attendees learn about charitable partners and unique brand offerings, promoting social responsibility and driving sales.
Attendees form meaningful connections and engage both in person and online. Local businesses support the event, enhancing its cost-effectiveness. It builds a valuable customer database and expands the store's brand reach.
The event boosts customer engagement, strengthens community bonds, increases brand visibility, and potentially grows sales, all while making a meaningful impact through charitable donations.
We followed a structured process, using the Explore, Reframe, Create, and Catalyze diamond. We began by identifying client requirements and researching clients, potential customers, marketing strategies, and social impacts. Multiple solutions were proposed after visiting the store. We selected three main ideas for further exploration and finalized a concept, which we presented to the client, professors, and peers. Explore our journey through our Miro board.
https://miro.com/app/board/uXjVMqcjwGA=/?share_link_id=291220393478
Thank you for joining us on this exciting journey of innovation, community building, and impact creation. Don't forget to visit Shop for Her and experience 'Teatime on Thursday' for yourself! Stay tuned for updates, and feel free to explore the LinkedIn post for more details.
Address: Shop for Her, 5/20 King St, Bowen Hills QLD 4006.
For more information about this project please access the link below:
JOTA (Joarez Bispo) on LinkedIn: #qut #shopforher #lendlease #suitedtosuccess #impactlab2023 #designproject…
Shop With Us — Suited to Success
Address: Shop for Her, 5/20 King St, Bowen Hills QLD 4006.
For more information about this project please access the link below:
JOTA (Joarez Bispo) on LinkedIn: #qut #shopforher #lendlease #suitedtosuccess #impactlab2023 #designproject…
Shop With Us — Suited to Success
